In the spring of 2021, interior designer Cindy Greene came to the agency Suki Desu with ~1000 Instagram followers. She was in production on her first line of wallpaper and wanted to build an audience of design enthusiasts.

Suki Desu brought me in to manage the account, inclusive of ongoing image research, client communication, caption writing, posting, and reporting. Through taste-making content curation and strategic tagging, the account finished 2021 with more than 10K new followers and a 6.5% engagement rate. In 2022, Cindy’s impressions, followers, and engagements all tripled YOY, with over 20 million impressions and 1 million engagements. She now had 45K followers and was getting re-shared by high-profile accounts like Gigi Hadid.

I continued to grow Cindy’s account via Suki Desu until the end of October 2024, creating about 1200 feed posts in total that raised her follower count to 94K.

Cindy’s account was featured in Just Looking: Snapshots, Close-ups, and Portraits of the Everyday (2024, Redstone Press).